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About Us

Our History

Our company was born in 2006 when the two founding partners (with more than 17 years of experience in the industry) agreed on the need to provide specialized services in the field of booking and distribution systems.

Indeed, until today there are very few companies with the experience and technical capacity to understand and propose efficient solutions in business processes around these traditional systems. These systems exist and have been developed for more than 4 decades provided by the same companies (Amadeus, Sabre, SITA, etc).

Advitair (Advanced IT Services for Air Transport Industry) has concentrated its services on Airlines, but we have also developed products and projects for other clients, who are major players in the travel industry: Railway Operators, Tour Operators and Travel Agencies.

 

The added value to our customers comes from 3 factors:

1) The experience of our team.

2) The combination of efficient processes with unique systems (owners).

3) Our orientation to meet the client's objectives.

 

Currently the Advitair team has 15 people, who have an average experience of 8 years in different business processes in the world of reserves and distribution. Additionally, we have an experienced software development team to create and maintain the company's exclusive systems.

So far we have served more than 15 clients-companies in the South America region, but we continue to grow and develop products and services to project ourselves to other regions of the world.

Experience and Leadership

 

Advitair has a team of professionals with extensive experience in the areas of Distribution, Revenue Management and Technology:

 

Distribution and Reservations

  • Freight of Airlines Tariffs, Charge Corporate Rates Cat25, Public, Private, Cat 31.

  • Implementation Interline E-Ticket, Codeshare.

  • Management of GDS Costs, with Initiatives.

  • Inefficiency Management GDS, Audit of GDS collections.

  • Portal Collections of Irregularities Agencies GDS, for the total management of Revenue Integrity.

  • Host changes (selection of suppliers and implementation).

 

Revenue Management

  • Commercial Data Warehouse, Revenue Management Indicators.

  • Revenue Integrity to improve inventory cleanliness.

 

Information technologies

  • Commercial Data warehouse, with large volumes of information to support the function of revenue management and distribution.

  • Development Collaborative Portals.

  • Robotic inventory cleaning applications.

  • Tools integrated to the reservation and distribution systems: Monitoring of Competition Rates, Cleaning of Inventory.

 

Other Areas and Projects

  • Corporate IBE and Final Consumer, for the support of sale of corporations and final consumer, integration of local payment means.

  • Sales Portal for Aerial and Terrestrial Services (flight + hotel + car + etc).

  • Support Portal "Sales Cycle", support and follow-up direct sales channels and agency.

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Jose Luis Cifuentes, General Manager

Electronic Civil Engineer, Universidad de Santiago de Chile.

 

Since 2007, he focuses on IT services for travel firms, emphasizing Distribution and Revenue Management. He advises on Host/GDS systems for regional airlines and leads a skilled team. At LAN Airlines, he managed Distribution Systems from 1998 to 2007, overseeing inventory, reservations, and costs. He led reservation system migrations. Earlier, he directed IT projects and commercial systems at LAN. He also managed LADECO's projects and contributed to LanChile's Reservation and Distribution Systems initiatives (1990-1992).

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Ernesto González

Informatic Civil Engineer, Universidad Central.

 

With a robust aviation background, he has demonstrated leadership and expertise in leadership at Advitair Spa. Since 2017, serving as Development Manager, they oversee a diverse team. From 2011 to 2016, as Project Manager, they spearheaded critical projects for LAN Airlines, focusing on GDS efficiency, data processing, billing, and irregularities portal. In 2010, as a Systems Analyst, they contributed to revenue accounting and GDS systems for PAL and Pluna Airlines. Their record underscores proficiency in airport project management.

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Lorena Cuenca, Project Manager.

Industrial Civil Engineer, Universidad de Chile.

Lorena possesses extensive experience in the airline and consulting sectors. Currently a Senior Consultant at Advitair, she focuses on Data Modeling, Data Journey, and visualization while providing commercial tactical plan implementation consultancy. Previous roles at Sky Airlines include Head of Data Intelligence (2019-2020) and Data Intelligence Specialist (2006-2020), contributing to a Commercial Data Warehouse and analytical tools. Additionally, she served as Submanager of Business Continuity during the Latam Airlines merger (2012-2014) and Head of Business Continuity (2007-2011). Earlier positions include Project Manager at Ladeco SA (1996-1997).

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Gonzalo Ortuzar

Industrial Civil Engineer, Universidad de Santiago de Chile.

 

Gonzalo boasts 5+ years in Management Control for leading global firms. Noteworthy for goal-oriented focus, analytical prowess, and strong interpersonal skills. At Advitair S.A. since Nov 2017, he spearheaded pivotal Telecom projects for Latam Airlines, resulting in substantial savings. From 2013 to 2017 at LATAM Airlines Group, he directed budgeting and cross-departmental collaborations, excelling in LANPASS loyalty program management. Proactive and dedicated to continuous personal and professional development.

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Tatiana Donoso

Tourism Management Engineer, Universidad Tecnológica Metropolitana.

 

With a strong track record since 2007, has contributed to implementing solutions like the IET - Interline Electronic Ticket for client Latam as a Systems Analyst at Advitair. Additionally, she have played pivotal roles as a Pricing Analyst, overseeing competition, implementing Revenue Management strategies, and as an Analyst in Revenue Reconciliation and Matching Submanagement for the same client. Previously, she worked as a Sales Executive at Lan Airlines until 2007, focusing on ticket sales and passenger services.

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Daniella Díaz, System Analist

Tourism Technician, DUOC UC.

 

With over a decade of experience as a Systems Analyst at Advitair, she has specialized in GDS operations. Her expertise spans from implementing IET - Interline Electronic Ticketing to devising Revenue Management strategies and conducting competitive analysis. Previously, she spent 3 years as a Travel Agent and another 3 as an Airport Sales Executive, adeptly managing contingencies while assisting with ticket sales and modifications.

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Manuel  Morgado

Industrial Execution Engineer, Universidad Santiago de Chile.

 

With 5 years at Advitair's development team, he's focused on information management using Business Intelligence tools and databases. He contributed for 1 year to LATAM's Vendor Management team. Since 2022, he's been part of the LATAM Vendor Management, handling contracts, alert development, and tracking. From 2018 to 2022, he worked as Systems Analyst on Revenue Accounting and Cost Management projects with LATAM. He began as an Assistant to the IT Engineer during his 2017-2018 Advitair internship.

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